Proraso Sensitive Skin Aftershave Balm for Men, 3.4 Fl Oz

Established in 1908 by Ludovico Martelli, Proraso has been at the forefront of innovative, high-quality shaving products for generations, becoming an integral part of Italian culture. From the introduction of the first Pre-Shave cream in 1948 to the present day, the Martelli family's core principles have remained steadfast: to create professional, quality products that deliver a pleasurable and impeccable shave, whether in the barbershop or at home.

Proraso's After Shave Balm for Sensitive Skin provides immediate relief after shaving, completing the shaving ritual. Formulated without alcohol, this balm combines the benefits of a balm, which refreshes and revitalizes the skin, with the soothing, yet lightweight properties of a cream. Its formula, tailored for sensitive skin, is enriched with Oatmeal Extract and Green Tea, offering an emollient and soothing effect to calm any redness or irritation caused by shaving.

To use, simply apply the balm to your face after shaving, gently massaging it in to facilitate absorption. This Barber's choice since 1948 is paraben-free, silicone-free, and devoid of mineral oil, SLS, and artificial colors. Additionally, it contains no ingredients of animal origin and is over 95% natural, made in Italy.

For the perfect shave, Proraso offers these 10 tips:

1. Morning is the best time to shave, as your skin is at its softest and most relaxed just after waking up, allowing the razor to glide more easily.

2. Always use a Proraso Pre-Shave Cream, which softens and straightens the hairs, making it easier to apply the shaving cream and pre-conditioning the skin.

3. Wrap your face in a warm, wet towel, just as traditional barbers do, or shave after your morning shower when the skin is soft and hydrated from the warm water.

4. The best lather comes from using a brush and shaving cream or soap. Wet the brush, then apply the cream in fast, repeated circular motions to coat the bristles well, building up a rich lather.

5. When shaving, use a delicate but firm stroke, avoiding excessive pressure on the razor and following the lines of your face, keeping the skin pulled tight.

6. Keep your razor clean by rinsing the blade with hot water at least once every two swipes to remove residue and maintain the blades' effectiveness, changing the razor often.

7. For the perfect shave, one pass just doesn't cut it. Lather your face a second time and repeat the shave.

8. Don't neglect your post-shave routine. Rinse your face well and repeatedly to remove any residue, and always use Proraso After Shave Balm or Lotion to disinfect, restore, and soften the skin.

9. Take care of your skin, especially if you don't shave every day or have issues with ingrown hairs, by applying a face cream daily.

10. If you have any questions about the best Proraso formula for your needs or tips for getting the perfect lather, post them in the Customer Questions section, and one of Proraso's experts will be happy to assist.

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